Copywriting Portfolio · 2026

Turning clicks
into clients.

Hi, I'm Louis — a copywriter specializing in high-converting email sequences, sales pages and marketing campaigns that don't just sound good. They sell.
Email Sequences Sales Pages Paid Ads SMS Marketing UGC Scripts Social Carousels Landing Pages Email Sequences Sales Pages Paid Ads SMS Marketing UGC Scripts Social Carousels Landing Pages Email Sequences Sales Pages Paid Ads SMS Marketing UGC Scripts Social Carousels Landing Pages

About

I write copy that does one job: drive engagement, build trust, and convert readers into paying clients.

01
Story-led hooks
Openings that earn the next sentence — not interrupt it.
02
Frameworks that sell
PAS, AIDA, problem-solution — adapted to the niche.
03
Clear CTAs
Every email, ad and page ends with one obvious next step.

Results & Testimonials

30–45%
Email open rates
10–15%
Click-through rates
30 lbs
Client transformation in 3 months
+40%
Annual plans secured
"Down 30 lbs in 3 months without cardio or meal plans. She told me she never felt like she was dieting — she was just living differently."
Lisa — Fitness Coaching Client
"Reduced client churn and secured 40% more annual protection plans through a single email + SMS sequence."
Property Services Campaign

Selected Work

Recent campaigns.

01Email Sequence · High-Ticket Coaching

Cardio is a Scam — Here's What Actually Works

A story-led fitness email built around a single client transformation. Story → tension → reframe → CTA.

Read sample
02Campaign · Home Services

Property Protection — Still Wondering If It's Worth It?

Mid-funnel nurture sequence that turns one-time inspection bookings into annual protection plans.

Read sample

Writing Samples

A few favorites.

Subject Line

The Hidden Cost Killing Your Property's Value

Most property owners believe they save money by delaying small repairs.

But 78% end up losing thousands every year due to simple neglect.

That tiny leak. That small crack. That flickering light you keep ignoring — they won't fix themselves.

Left alone, they lead to mold, structural damage, electrical hazards — issues insurance often won't cover.

Your property should build your wealth, not drain it. There's a better way.

👉 Click below to secure your FREE property health check today.

Subject Line

Most people think carousels are just 'pretty designs.'

But great ones follow a conversion formula.

This example uses PAS (Problem → Agitate → Solve) — adapted for the fitness niche.

Each slide has a clear role: hook attention, make the pain relatable, build tension, reveal the truth, offer a solution, motivate, close with a CTA.

That's the difference between filler content and content that actually converts.

👉 DM me "COPY" and I'll show you how I can help.

Subject Line

Still losing money to emotional decisions?

#1 Promo — "This isn't about more strategies, it's about control. 30% off my coaching program. Reply YES for details."

#2 Flash Sale — "1-on-1 coaching spots are filling fast. If you want real financial freedom (not IG hype), this is it. Reply FREEDOM."

#3 Last Call — "30% discount ends soon. If you're tired of chaos and rage trading, this is your exit. Reply GO to apply."

Subject Line

You don't need another strategy. You need control.

If you're rage trading or working nonstop, the problem isn't skill — it's emotional decision-making and lack of structure.

This coaching program helps you remove emotions from trading, build repeatable systems, stop living in daily chaos, and move toward real financial freedom.

No fake lifestyle promises. Just systems that work.

⚠️ 30% off for the next 30 days · Limited 1-on-1 spots.

Google Search version: "Stop Rage Trading | Build Real Freedom — System-based coaching for traders & business owners."

Subject Line

"Be honest… how many times have you blown a trade because you were angry?"

Problem — "I used to revenge trade every loss. Win a little. Lose a lot. Repeat."

Agitate — "The worst part wasn't the money. It was being glued to charts all day, stressed, still stuck."

Truth — "Most traders don't lose because they're bad. They lose because emotions and chaos run everything."

Solution — "I built a system that removes emotion, creates structure, and puts you back in control."

CTA — "Comment FREEDOM and I'll send you the details."

Subject Lines

That earn the open.

  • "Cardio is a Scam — Here's What Actually Works"
  • "Willpower is Overrated. Here's What Actually Matters"
  • "The 4 Big Lies the Fitness Industry Keeps Feeding You"
  • "Here's What Happens When You Start the Method"
  • "⏳ 48 Hours Left to Lock In Your Free Strategy Call"
  • "Still Wondering If It's Worth It?"

CTAs

That earn the click.

  • Book your free 1-on-1 strategy session now
  • Learn exactly how the Method works
  • Secure your full-year protection plan today
  • Protect My Property All Year Long
Weekly Availability
12–16 hours
Work Preference
Remote · async-friendly
Currently
Taking on 2 new clients this quarter

Let's Work Together

Copy that sells —
without the fluff.

If you're looking for words that turn readers into buyers, let's talk.